Real Business of Wine

How to design a wine label?

How to design a wine label

When designing a wine label, keep in mind that the bottle goes through many hands, extremes of heat and cold, and a lot of handling. You need to design a label that will withstand these situations while still being informative and beautiful. Winemakers and producers have an incredible tradition and history that can be incorporated into the label. There are several different ways to design a label to appeal to all customers. Listed below are some helpful tips to design a wine label that will make a lasting impression.


When it comes to typography for wine label design, masculine letterforms emphasise the bitter taste of the wine, while feminine letterforms emphasize the sweet or floral flavors of the wine. For instance, Coca-Cola’s citrus label is composed of bold and geometric letters, while Sprite’s is filled with elegant, feminine lettering. Regardless of what type of wine you’re making, you can use these guidelines to create an eye-catching label that conveys its brand personality.

One thing to consider when choosing fonts for wine label design is your target market. Consider whether your brand has a contemporary, hip, or traditional aesthetic. A traditional winery may choose a script or serifed font to reflect its earth-conscious and human-centered philosophy. A hip and modern winery may opt for a sans serif typeface and a contemporary look. A newer winery might choose a font that emphasizes its logo or full name on the label.

One way to improve your design is to make sure the fonts are large enough to be legible to the average reader. To achieve this, you can use bold, large, or oversized typefaces that are easily readable. While the fonts may be large enough to display the brand information on the label, you should still make sure that they have ample space in between each letter. A test print is also helpful when you’re trying to determine if the design will appeal to an average passerby.

If you’re planning to design a wine label yourself, you may choose a freelancer or contest to find someone to help you. If you’re a large winery, you may want to consider hiring a full-scale design agency. However, these services are often expensive and out of reach for independent wine makers. It is always better to hire someone with more expertise in wine label design. So, consider the tips below and choose the best font for your wine label.

Color palette

A wine label can be a wonderful way to highlight the unique characteristics of your wine. You can include unique imagery or copywriting. Make sure to place your wine’s name prominently. You can also make your wine stand out by using unique outer packaging. Here are some great ideas for color palettes and images. Choose a color palette that reflects the unique character of your wine. Here are a few examples of color palettes for wine labels.

The best wine bottle labels are those that incorporate imagery and the right fonts. You can use a handwritten or cursive font to communicate the name of your wine company. It’s important to convey the human element and closeness to nature. You can also pair these types of labels with bold fonts like Helvetica or Gotham. You can also choose different shades of the same color for a wine label. Make sure that your label design isn’t too busy.

A great wine label design should complement the color of the bottle. Red wine is typically sold in dark green bottles to keep it from oxidizing. A white wine, on the other hand, is typically clear or pale green. It’s important to choose a color palette that matches the color of the bottle. White wine is typically lighter than red wine and should be represented with a light logo. However, you should consider your brand’s personality when choosing a color palette.

Consider your audience. For example, if you’re targeting millennials, you may want to design a wine label that’s more playful and youthful. Conversely, connoisseurs and collectors may prefer something more classic and sophisticated. Consider your audience when choosing a color palette for your wine label design. This will help your wine stand out from the competition on the shelf. A wine label can be the perfect opportunity to showcase your wine to your target audience.


The Imagery Estate has a program that features original artwork on the labels of its wines. The winery has a collection of more than 400 works of art, many of which are rotated in the adjacent gallery. The winery also lends works to museums, and adds around 25-30 new pieces every year. Artists who wish to be featured on wine labels should submit a portfolio, resume, and reviews. If chosen, their work will appear on the label and the wine is available in their stores.

The Imagery winery has also recently released a 2009 vintage of its North Coast White Burgundy. The winery commissions original art for its wine labels, and this year, the Parthenon overlooks the rolling vineyards. Imagery is the only winery to feature original music on its wine labels, and the Parthenon is certainly the standout. Those who love music may also enjoy the winery’s musical compositions.

To create an image that would be perfect for a wine label, Imagery Estate Winery partnered with acclaimed artists. The artists can submit artwork of any size and medium, as long as it has the likeness of a Parthenon replica. Each wine label has to include an affirmation that the drinker is of legal drinking age. Imagery has become known for its original artwork and quality wines. Images are a beautiful way to create a lasting impression on the consumer.

Imagery Winery is dedicated to the quality and taste of their products. Its philosophy is to pair art with wine and create an experience that will appeal to the target audience. The winery incorporates art into every aspect of the winemaking process. The winery also has an on-site art gallery where guests can view some of the artworks. The collection boasts over 600 works of art from over 400 artists, including famous American and European artists.

Varietal labeling

If you drink wine, you have probably noticed the varietal labeling. These labels specify the type of grape used in producing that particular wine. There are several types, including Merlot, Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc. In order to tell which types of grapes are used to make a particular wine, you must know the specific laws regarding wine labeling. If you’re unsure of how varietal labeling works, take our free Wine 101 course and get the information you need.

First, the state of Oregon has adopted the strictest labeling regulations in the U.S. These rules require that at least ninety percent of the wine’s composition be from the AVA designated on its label. Furthermore, varietal-designated bottles would only contain the grape variety named on the label. The California state also has much stricter laws regarding wine labels and appellations. Generally, varietal-designated wines are made from grapes grown in California.

The TTB requires that the percentage of grapes in a given wine be indicated. This can be done by using a fanciful name or by using a combination of grape varieties. However, if you use a fanciful name, it’s important to remember that the term “American Red Wine” does not comply with the TTB requirements for classification and type designation. Moreover, it would not meet the requirements for the required grape-growing area.

Secondly, varietal labeling is important because it communicates the characteristics of the wine. This allows consumers to better choose the bottle they’re drinking. Many consumers like the varietal labeling. After all, it’s free from added sugars, making it a more health-conscious choice. And most of us have experienced a bottle of wine that tastes great! But is it really that simple?

Brand name

When creating a new wine label, the style you choose must fit your target audience. A brand name wine label that speaks to millennials may look different than one aimed at connoisseurs or sophisticated older drinkers. A wine label that appeals to both of these audiences should be designed with a strong brand identity. The style of the wine should also be reflective of the personality of the brand name.

There are many techniques for designing a wine label. The most successful designs combine centrality and distinctiveness. They are also reassuring and encourage the consumer to keep drinking the wine. If you’re interested in learning more about wine label design, read on! Winext interviewed a world-renowned expert in this field to learn more about the best practices in this field. Here’s a look at some tips from our expert.

A brand name is the name under which a wine is marketed. The name of the packer, importer, or bottler will be listed along with the brand name. It is important to make sure the brand name is on the designated brand label, as misleading brand names can lead the customer to believe that the wine is something else. In addition to this, you must follow the regulations regarding label size. So, if you’re unsure about how to design a brand name wine label, check out these tips.

Use a theme or symbol to convey a message. Consider using symbols and elements from ancient times. For example, the Quest brand wine label features a warrior figure in full fighting mode against a background of white. The animal figure also stands for a specific quality. Using images and symbols from the ancient past will make a label more memorable to consumers. Consider using the theme of a mythological creature to create a brand name wine label that will stand out among its competitors.